Blog

Brame’s blog explores everything you ever wanted to know about gamification, digital marketing, consumer behavior, engagement, retention and loyalty.

Interactive Marketing

Interactive Strategy

Interactive marketing has many names: one-to-one marketing, event-driven marketing, or trigger-based marketing. Whatever the name, the idea behind it remains the same: react to what the customer is doing and increase marketing effectiveness. Interactive marketing is a two-way effort, focused on interaction and collaboration with regard to the reaction and inclination of the customers.

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