Brame’s blog explores everything you ever wanted to know about gamification, digital marketing, consumer behavior, engagement, retention and loyalty.
Gamification draws the customer’s attention to the offer, significantly increasing the click-through rate and engagement. It doesn’t just stop at giving the customer a chance to view the ad or an email – it ensures that the CTA is actually clicked on.
By 2025, Generation Z will represent the largest market segment and the most significant consumer group worldwide, and they pose completely new challenges for brands and marketing. Only those who understand the desires, visions, and needs of this generation, those born between 1997 and 2012, will be able to attract and retain them as customers.
From the here and now to its final form, the Metaverse builds on existing technologies and trends. Gamification could be the link that carries marketing activities into the future.
Have you ever been so impressed by a product or service that you just had to tell your friends or colleagues about it? You bet! Satisfied customers often become brand ambassadors who not only repeatedly purchase from a vendor, but also tell others about it.
With gamification, it’s easy to bridge the gap between the digital world and brick-and-mortar retail. Are you ready for the next step in your app marketing?
Playable ads are one of the most popular ad formats. We’ll provide you with an overview of playable ads and how to embed them into your marketing plan for 2022.
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