Bindella, based in Zurich, Switzerland, is a well-established company active in wine production, gastronomy, and real estate. Founded in 1909, Bindella has a long-standing tradition of excellence in viticulture and ecology. Their high-quality wines are produced under the motto “terra, vite, vita,” meaning “earth, vine, life.”
Bindella faced challenges in gathering usable email addresses and gaining newsletter subscribers. Therefore, their primary objective was to expand their email database with high-quality data and improve newsletter engagement. Traditionally, they addressed this issue with a simple lead form, which proved insufficient in achieving their goals.
In June 2024, Bindella launched an engaging memory game as part of its Gamification Marketing campaign. The campaign was strategically placed on the tables in all their restaurants, where guests could easily access a QR code that directed them to the game. This clever use of QR codes in a dining setting allowed the campaign to seamlessly integrate into the customer experience, encouraging participation during a relaxed and enjoyable moment. The campaign also aimed to merge Bindella’s business areas by introducing restaurant guests to their wine offerings, effectively cross-promoting their culinary and wine sectors.
A high number of visitors to the campaign page started the marketing game, showing strong initial interest. Of all the people who started the game, 93% completed it. Participants spent an average of 79 seconds on the game. The campaign also achieved a 54% double opt-in rate for further communications and a 33% newsletter signup rate, proving its success in capturing leads. Finally, 86% of game starters converted into leads, underscoring the campaign’s strong conversion capability.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.