{"id":22176,"date":"2023-06-12T18:55:05","date_gmt":"2023-06-12T17:55:05","guid":{"rendered":"https:\/\/st.brame.io\/resources\/wie-wuerth-oesterreich-gamification-in-sein-omnichannel-marketing-einbindet-und-das-in-store-erlebnis-verbessert\/"},"modified":"2024-01-16T21:56:07","modified_gmt":"2024-01-16T20:56:07","slug":"wie-wuerth-oesterreich-gamification-in-sein-omnichannel-marketing-einbindet-und-das-in-store-erlebnis-verbessert","status":"publish","type":"resources","link":"https:\/\/st.brame.io\/de\/ressourcen\/wie-wuerth-oesterreich-gamification-in-sein-omnichannel-marketing-einbindet-und-das-in-store-erlebnis-verbessert\/","title":{"rendered":"Wie W\u00fcrth \u00d6sterreich Gamification in sein Omnichannel-Marketing einbindet und das In-Store-Erlebnis verbessert"},"content":{"rendered":"\n<p>Die W\u00fcrth-Gruppe ist Weltmarktf\u00fchrer im Elektronikgro\u00dfhandel und in der Herstellung von Befestigungs- und Montagetechnik.<\/p>\n\n<p>W\u00fcrth \u00d6sterreich setzt die Gamification-L\u00f6sung von Brame im Omnichannel-Marketing ein, um das Engagement zu erh\u00f6hen und verschiedene Kan\u00e4le geschickt zu verzahnen. In diesem Webinar zeigt W\u00fcrth ausserdem, wie sie die Nutzung der neuen In-Store-Touchscreens in 5 Pilotfilialen steigern konnten und diese dann in allen 70 Filialen implementiert haben.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Im Webinar zeigt W\u00fcrth au\u00dferdem, wie sie die Nutzung der neuen In-Store-Touchscreens in 5 Pilotfilialen steigern konnten. <\/p>\n","protected":false},"featured_media":21596,"template":"","meta":{"_acf_changed":false},"resource-type":[456],"class_list":["post-22176","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-type-kundenfall"],"acf":[],"_links":{"self":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/resources\/22176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/types\/resources"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media\/21596"}],"wp:attachment":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media?parent=22176"}],"wp:term":[{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/resource-type?post=22176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}