{"id":25366,"date":"2024-09-26T07:54:04","date_gmt":"2024-09-26T06:54:04","guid":{"rendered":"https:\/\/st.brame.io\/?post_type=customer-stories&#038;p=25366"},"modified":"2024-10-14T08:27:53","modified_gmt":"2024-10-14T07:27:53","slug":"kaethe-wohlfahrt-2","status":"publish","type":"customer-stories","link":"https:\/\/st.brame.io\/de\/kundenstories\/kaethe-wohlfahrt-2\/","title":{"rendered":"K\u00e4the Wohlfahrt"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>K\u00e4the Wohlfahrt hat erfolgreich eine November-Kalenderkampagne gestartet, um den Umsatz und die Kundenbindung in der Nebensaison zu steigern.<br \/>\nDie Kampagne zog 85 % Unique visitors an, von denen 81 % die Spiele abschlossen.<br \/>\nSie erzielte eine 65%ige Double Opt-In-Rate, die Besucher in loyale Kunden verwandelte und zu wiederholten Besuchen im Online-Shop f\u00fchrte.<br \/>\nDiese interaktive Strategie half K\u00e4the Wohlfahrt, seine Markenpr\u00e4senz zu st\u00e4rken und den Umsatz in der Vorweihnachtszeit zu steigern.     <\/p>\n","protected":false},"featured_media":25349,"template":"","meta":{"_acf_changed":true},"business-goal":[587,589,290,571,292,569,525],"game-language":[],"game-type":[247],"industry":[538],"purpose":[370,384],"customer-story-status":[399],"customerstorytype":[282],"strategic-outcome":[600],"class_list":["post-25366","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","business-goal-cltv-de","business-goal-kauffrequenz","business-goal-kundenfrequenz-store-traffic","business-goal-sign-ups-fuer-loyalitaetsprogramm","business-goal-sign-ups-fuer-newsletter","business-goal-warenkorbabbruch","business-goal-website-engagement","game-type-memory-spiel","industry-gastgewerbe-tourismus","purpose-weihnachten","purpose-winter-de","customer-story-status-public-de","customerstorytype-use-case-de","strategic-outcome-erhoehtes-digitales-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories\/25366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/types\/customer-stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media\/25349"}],"wp:attachment":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media?parent=25366"}],"wp:term":[{"taxonomy":"business-goal","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/business-goal?post=25366"},{"taxonomy":"game-language","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-language?post=25366"},{"taxonomy":"game-type","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-type?post=25366"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/industry?post=25366"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/purpose?post=25366"},{"taxonomy":"customer-story-status","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-story-status?post=25366"},{"taxonomy":"customerstorytype","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customerstorytype?post=25366"},{"taxonomy":"strategic-outcome","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/strategic-outcome?post=25366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}