{"id":24969,"date":"2024-07-25T09:41:36","date_gmt":"2024-07-25T08:41:36","guid":{"rendered":"https:\/\/st.brame.io\/?post_type=customer-stories&#038;p=24969"},"modified":"2024-08-19T12:19:28","modified_gmt":"2024-08-19T11:19:28","slug":"bindella","status":"publish","type":"customer-stories","link":"https:\/\/st.brame.io\/de\/kundenstories\/bindella\/","title":{"rendered":"Bindella"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Bindella, mit Sitz in Z\u00fcrich, stand vor der Herausforderung, seine E-Mail-Datenbank zu erweitern und das Engagement f\u00fcr den Newsletter zu steigern. Im Juni 2024 starteten sie eine Gamification-Marketing-Kampagne mit einem Memory-Spiel, das \u00fcber QR-Codes in ihren Santa Lucia-Restaurants zug\u00e4nglich war. Die Kampagne erzielte beeindruckende Ergebnisse: 93 % der Spiele wurden abgeschlossen, die durchschnittliche Engagement-Zeit betrug 79 Sekunden, die Double-Opt-In-Rate lag bei 54 %, die Newsletter-Signup-Rate bei 33 % und die Lead-Conversion-Rate bei 86 %. Dieser innovative Ansatz steigerte erfolgreich das Engagement und erfasste qualitativ hochwertige Leads.<\/p>\n","protected":false},"featured_media":24629,"template":"","meta":{"_acf_changed":true},"business-goal":[616,579,528,292,525],"game-language":[],"game-type":[658,247],"industry":[538],"purpose":[],"customer-story-status":[399],"customerstorytype":[282],"strategic-outcome":[604,600],"class_list":["post-24969","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","business-goal-app-engagement-de","business-goal-engagement-fuer-offline-werbung","business-goal-loyalitaetsprogramm-engagement","business-goal-sign-ups-fuer-newsletter","business-goal-website-engagement","game-type-memory-game-de","game-type-memory-spiel","industry-gastgewerbe-tourismus","customer-story-status-public-de","customerstorytype-use-case-de","strategic-outcome-erhoehte-kundenloyalitaet-und-cltv","strategic-outcome-erhoehtes-digitales-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories\/24969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/types\/customer-stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media\/24629"}],"wp:attachment":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media?parent=24969"}],"wp:term":[{"taxonomy":"business-goal","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/business-goal?post=24969"},{"taxonomy":"game-language","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-language?post=24969"},{"taxonomy":"game-type","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-type?post=24969"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/industry?post=24969"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/purpose?post=24969"},{"taxonomy":"customer-story-status","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-story-status?post=24969"},{"taxonomy":"customerstorytype","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customerstorytype?post=24969"},{"taxonomy":"strategic-outcome","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/strategic-outcome?post=24969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}