{"id":21911,"date":"2022-10-06T13:40:05","date_gmt":"2022-10-06T12:40:05","guid":{"rendered":"https:\/\/st.brame.io\/customer-stories\/interlaken\/"},"modified":"2024-08-27T14:04:36","modified_gmt":"2024-08-27T13:04:36","slug":"interlaken","status":"publish","type":"customer-stories","link":"https:\/\/st.brame.io\/de\/kundenstories\/interlaken\/","title":{"rendered":"Interlaken"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>F\u00fcr Unternehmen in der Tourismusbranche ist es nicht leicht, die Vielfalt der Region und der verf\u00fcgbaren Dienstleister zu kommunizieren. Interlaken Tourismus liess interessierte Nutzer ihren pers\u00f6nlichen Urlaubstyp bestimmen. Hierzu geh\u00f6rte ein Pers\u00f6nlichkeitstest, inklusive 12 individueller Freizeitaktivit\u00e4ten. Mit den gesammelten Daten konnten sie personalisierte, interessenbezogene Angebote machen. Dadurch stiegen die Interaktionen auf der Webseite massiv an.<\/p>\n","protected":false},"featured_media":21913,"template":"","meta":{"_acf_changed":true},"business-goal":[294,292,575,525],"game-language":[],"game-type":[263],"industry":[308],"purpose":[384],"customer-story-status":[399],"customerstorytype":[282],"strategic-outcome":[604,600],"class_list":["post-21911","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","business-goal-personalisierung","business-goal-sign-ups-fuer-newsletter","business-goal-social-media-engagement","business-goal-website-engagement","game-type-persoenlickietstest","industry-tourismus","purpose-winter-de","customer-story-status-public-de","customerstorytype-use-case-de","strategic-outcome-erhoehte-kundenloyalitaet-und-cltv","strategic-outcome-erhoehtes-digitales-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories\/21911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/types\/customer-stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media\/21913"}],"wp:attachment":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media?parent=21911"}],"wp:term":[{"taxonomy":"business-goal","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/business-goal?post=21911"},{"taxonomy":"game-language","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-language?post=21911"},{"taxonomy":"game-type","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-type?post=21911"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/industry?post=21911"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/purpose?post=21911"},{"taxonomy":"customer-story-status","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-story-status?post=21911"},{"taxonomy":"customerstorytype","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customerstorytype?post=21911"},{"taxonomy":"strategic-outcome","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/strategic-outcome?post=21911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}