{"id":21779,"date":"2022-12-20T12:38:00","date_gmt":"2022-12-20T11:38:00","guid":{"rendered":"https:\/\/st.brame.io\/customer-stories\/bfl\/"},"modified":"2024-11-04T12:59:12","modified_gmt":"2024-11-04T11:59:12","slug":"bfl","status":"publish","type":"customer-stories","link":"https:\/\/st.brame.io\/de\/kundenstories\/bfl\/","title":{"rendered":"BFLs Gl\u00fccksrad"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In der wettbewerbsorientierten Retailbranche ist es von gr\u00f6sster Bedeutung, sich von der Masse abzuheben. Brands For Less (BFL) wollte seinen 26. Jubil\u00e4ums-Sale mit einer Marketingstrategie revolutionieren, die \u00fcber die \u00fcblichen Werbem\u00f6glichkeiten hinausging. Mit der Einf\u00fchrung einer &#8222;Gamezone&#8220; kreierte die Marke eine Kampagne, in der Spiel und Kauf aufeinandertreffen, um die Kunden zu begeistern und ihnen ein Erlebnis zu bieten, das sie so schnell nicht vergessen werden.<\/p>\n","protected":false},"featured_media":21781,"template":"","meta":{"_acf_changed":true},"business-goal":[616,284,292,525],"game-language":[607],"game-type":[270,247,521],"industry":[626],"purpose":[368],"customer-story-status":[399],"customerstorytype":[282],"strategic-outcome":[604,600],"class_list":["post-21779","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","business-goal-app-engagement-de","business-goal-app-installationen","business-goal-sign-ups-fuer-newsletter","business-goal-website-engagement","game-language-englisch","game-type-glucksrad","game-type-memory-spiel","game-type-quizze","industry-mode-einzelhandel","purpose-jahrestag","customer-story-status-public-de","customerstorytype-use-case-de","strategic-outcome-erhoehte-kundenloyalitaet-und-cltv","strategic-outcome-erhoehtes-digitales-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories\/21779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/types\/customer-stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media\/21781"}],"wp:attachment":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media?parent=21779"}],"wp:term":[{"taxonomy":"business-goal","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/business-goal?post=21779"},{"taxonomy":"game-language","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-language?post=21779"},{"taxonomy":"game-type","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-type?post=21779"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/industry?post=21779"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/purpose?post=21779"},{"taxonomy":"customer-story-status","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-story-status?post=21779"},{"taxonomy":"customerstorytype","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customerstorytype?post=21779"},{"taxonomy":"strategic-outcome","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/strategic-outcome?post=21779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}