{"id":21667,"date":"2023-03-07T17:00:19","date_gmt":"2023-03-07T16:00:19","guid":{"rendered":"https:\/\/st.brame.io\/customer-stories\/bipa\/"},"modified":"2024-11-04T12:49:36","modified_gmt":"2024-11-04T11:49:36","slug":"bipa","status":"publish","type":"customer-stories","link":"https:\/\/st.brame.io\/de\/kundenstories\/bipa\/","title":{"rendered":"BIPAs Valentinstagskampagne"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>BIPA, eine der gr\u00f6ssten Drogeriemarktketten \u00d6sterreichs, wollte ihren Kunden zum Valentinstag etwas ganz Besonderes bieten und gleichzeitig ihre wichtigsten KPIs \u00fcbertreffen. Um dies zu erreichen, entschied sich BIPA f\u00fcr ein interaktives Swipe-Quiz. Die Teilnehmer konnten dabei romantische \u00dcbernachtungen, Gutscheinkarten und verw\u00f6hnende BIPA Eigenmarkensets gewinnen.<\/p>\n","protected":false},"featured_media":21669,"template":"","meta":{"_acf_changed":true},"business-goal":[528,294,292,525],"game-language":[608],"game-type":[283],"industry":[623],"purpose":[523],"customer-story-status":[399],"customerstorytype":[282],"strategic-outcome":[600],"class_list":["post-21667","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","business-goal-loyalitaetsprogramm-engagement","business-goal-personalisierung","business-goal-sign-ups-fuer-newsletter","business-goal-website-engagement","game-language-deutsch","game-type-swipe-quiz","industry-sonstige-einzelhandel","purpose-valentinstag-de","customer-story-status-public-de","customerstorytype-use-case-de","strategic-outcome-erhoehtes-digitales-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories\/21667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/types\/customer-stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media\/21669"}],"wp:attachment":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media?parent=21667"}],"wp:term":[{"taxonomy":"business-goal","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/business-goal?post=21667"},{"taxonomy":"game-language","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-language?post=21667"},{"taxonomy":"game-type","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-type?post=21667"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/industry?post=21667"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/purpose?post=21667"},{"taxonomy":"customer-story-status","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-story-status?post=21667"},{"taxonomy":"customerstorytype","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customerstorytype?post=21667"},{"taxonomy":"strategic-outcome","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/strategic-outcome?post=21667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}