{"id":21659,"date":"2023-04-04T16:01:39","date_gmt":"2023-04-04T15:01:39","guid":{"rendered":"https:\/\/st.brame.io\/customer-stories\/sparkasse\/"},"modified":"2024-08-28T10:09:09","modified_gmt":"2024-08-28T09:09:09","slug":"sparkasse","status":"publish","type":"customer-stories","link":"https:\/\/st.brame.io\/de\/kundenstories\/sparkasse\/","title":{"rendered":"Sparkasse K\u00f6lnBonn"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Wie man so sch\u00f6n sagt, Fussball verbindet Menschen. Und das l\u00e4sst sich leicht messen. Die Sparkasse K\u00f6lnBonn ist stolz darauf, ihre Leidenschaft f\u00fcr Fussball mit ihren Kunden zu teilen. Deshalb haben sie ein interaktives Quiz erstellt, bei dem die Teilnehmenden die Chance hatten, zwei Business-Sitze f\u00fcr das Derby 1.\u00a0FC K\u00f6ln gegen Borussia M\u00f6nchengladbach zu gewinnen. Diese Kampagne sprach nicht nur Fussballfans an, sondern zielte auch darauf ab, die Markenbekanntheit der Bank zu steigern.<\/p>\n","protected":false},"featured_media":21661,"template":"","meta":{"_acf_changed":true},"business-goal":[292,575,525],"game-language":[],"game-type":[521],"industry":[231],"purpose":[550,558],"customer-story-status":[399],"customerstorytype":[282],"strategic-outcome":[600],"class_list":["post-21659","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","business-goal-sign-ups-fuer-newsletter","business-goal-social-media-engagement","business-goal-website-engagement","game-type-quizze","industry-banken-und-versicherungen-de","purpose-sponsoring-de","purpose-sportveranstaltungen","customer-story-status-public-de","customerstorytype-use-case-de","strategic-outcome-erhoehtes-digitales-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories\/21659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/types\/customer-stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media\/21661"}],"wp:attachment":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media?parent=21659"}],"wp:term":[{"taxonomy":"business-goal","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/business-goal?post=21659"},{"taxonomy":"game-language","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-language?post=21659"},{"taxonomy":"game-type","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-type?post=21659"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/industry?post=21659"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/purpose?post=21659"},{"taxonomy":"customer-story-status","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-story-status?post=21659"},{"taxonomy":"customerstorytype","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customerstorytype?post=21659"},{"taxonomy":"strategic-outcome","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/strategic-outcome?post=21659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}