{"id":21602,"date":"2023-08-25T13:32:30","date_gmt":"2023-08-25T12:32:30","guid":{"rendered":"https:\/\/st.brame.io\/customer-stories\/loyalty-reloaded-how-spar-switzerland-innovated-customer-engagement-through-gamification\/"},"modified":"2024-05-07T14:52:40","modified_gmt":"2024-05-07T13:52:40","slug":"loyalty-reloaded-wie-spar-schweiz-durch-gamification-die-kundenbindung-neu-definiert","status":"publish","type":"customer-stories","link":"https:\/\/st.brame.io\/de\/kundenstories\/loyalty-reloaded-wie-spar-schweiz-durch-gamification-die-kundenbindung-neu-definiert\/","title":{"rendered":"Loyalty Reloaded: Wie SPAR Schweiz durch Gamification die Kundenbindung neu definiert"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>SPAR Schweiz hat sich in ihrem Bestreben, ihr Treueprogramm &#8222;SPAR Friends&#8220; mit neuem Leben zu f\u00fcllen, in die dynamische Welt der Gamification gewagt und deren immenses Potenzial zur Vertiefung der Kunden- und Markenaffinit\u00e4t erkannt. Durch die Integration von massgeschneiderten Spielmechanismen, die zu ihren Angeboten passten, konnten sie nicht nur fl\u00fcchtige Momente des Kundeninteresses einfangen, sondern eine dauerhafte Bindung aufbauen. Mit dem anhaltenden Erfolg dieses Ansatzes hat SPAR nahtlos Unterhaltung mit Markentreue verbunden und ihr Verm\u00e4chtnis als Einzelh\u00e4ndler, der auf die W\u00fcnsche der Kunden von heute eingestellt ist, gest\u00e4rkt.<\/p>\n","protected":false},"featured_media":21565,"template":"","meta":{"_acf_changed":false},"business-goal":[616,290,528,292,286,525],"game-language":[],"game-type":[247],"industry":[545],"purpose":[],"customer-story-status":[399],"customerstorytype":[279],"strategic-outcome":[],"class_list":["post-21602","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","business-goal-app-engagement-de","business-goal-kundenfrequenz-store-traffic","business-goal-loyalitaetsprogramm-engagement","business-goal-sign-ups-fuer-newsletter","business-goal-warenkorbgroesse","business-goal-website-engagement","game-type-memory-spiel","industry-lebensmitteleinzelhandel-de","customer-story-status-public-de","customerstorytype-case-study-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories\/21602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/types\/customer-stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media\/21565"}],"wp:attachment":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media?parent=21602"}],"wp:term":[{"taxonomy":"business-goal","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/business-goal?post=21602"},{"taxonomy":"game-language","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-language?post=21602"},{"taxonomy":"game-type","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-type?post=21602"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/industry?post=21602"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/purpose?post=21602"},{"taxonomy":"customer-story-status","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-story-status?post=21602"},{"taxonomy":"customerstorytype","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customerstorytype?post=21602"},{"taxonomy":"strategic-outcome","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/strategic-outcome?post=21602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}