{"id":21572,"date":"2023-09-20T07:19:04","date_gmt":"2023-09-20T06:19:04","guid":{"rendered":"https:\/\/st.brame.io\/customer-stories\/elevating-diy-marketing-how-obi-switzerland-amplifies-costumer-engagement-with-gamification\/"},"modified":"2024-02-07T12:10:12","modified_gmt":"2024-02-07T11:10:12","slug":"revolution-im-diy-marketing-wie-obi-schweiz-mit-gamification-das-kundenengagement-steigert","status":"publish","type":"customer-stories","link":"https:\/\/st.brame.io\/de\/kundenstories\/revolution-im-diy-marketing-wie-obi-schweiz-mit-gamification-das-kundenengagement-steigert\/","title":{"rendered":"Revolution im DIY-Marketing: Wie OBI Schweiz mit Gamification das Kundenengagement steigert"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In Anbetracht der besonderen Gelegenheit in der zyklischen DIY-Branche griff OBI Schweiz innovativ auf das Gebiet der Gamification zur\u00fcck, nicht nur als kurzfristige Marketingtaktik, sondern als Grundpfeiler f\u00fcr den Aufbau langanhaltender Kundenloyalit\u00e4t. Indem sie spielerische Elemente mit ihrem vielf\u00e4ltigen Angebot an Heimwerkerartikeln, sowohl online als auch in physischen Gesch\u00e4ften, verkn\u00fcpften, belebte OBI Schweiz das traditionelle DIY-Einkaufserlebnis neu und st\u00e4rkte die Verbundenheit zwischen Heimwerkern und der vertrauensw\u00fcrdigen OBI-Marke.<\/p>\n","protected":false},"featured_media":21574,"template":"","meta":{"_acf_changed":false},"business-goal":[616,528,292,286,525],"game-language":[608],"game-type":[521],"industry":[619],"purpose":[],"customer-story-status":[399],"customerstorytype":[279],"strategic-outcome":[600],"class_list":["post-21572","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","business-goal-app-engagement-de","business-goal-loyalitaetsprogramm-engagement","business-goal-sign-ups-fuer-newsletter","business-goal-warenkorbgroesse","business-goal-website-engagement","game-language-deutsch","game-type-quizze","industry-diy-elektronnikgeschaeft","customer-story-status-public-de","customerstorytype-case-study-de","strategic-outcome-erhoehtes-digitales-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories\/21572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/types\/customer-stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media\/21574"}],"wp:attachment":[{"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/media?parent=21572"}],"wp:term":[{"taxonomy":"business-goal","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/business-goal?post=21572"},{"taxonomy":"game-language","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-language?post=21572"},{"taxonomy":"game-type","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/game-type?post=21572"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/industry?post=21572"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/purpose?post=21572"},{"taxonomy":"customer-story-status","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customer-story-status?post=21572"},{"taxonomy":"customerstorytype","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/customerstorytype?post=21572"},{"taxonomy":"strategic-outcome","embeddable":true,"href":"https:\/\/st.brame.io\/de\/wp-json\/wp\/v2\/strategic-outcome?post=21572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}