Käthe Wohlfahrt is a renowned company based in Rothenburg ob der Tauber, Germany, specializing in traditional and modern Christmas decorations. Founded in 1964 by Wilhelm and Käthe Wohlfahrt, the company sold music boxes and has since become a market leader in Christmas products. Käthe Wohlfahrt is celebrated for its unique, meticulously designed Christmas items, from ornaments and lights to prominent decorative figures and intricate pyramids. The company operates numerous Christmas shops worldwide, including Germany, the USA, the UK, France, and Belgium. Käthe Wohlfahrt has over 30 stores across various countries and is a leading supplier of Christmas decorations.
Käthe Wohlfahrt aimed to boost online traffic, encourage repeat visits, and drive sales. They needed to engage both existing and new customers, collect email addresses from visitors at Christmas markets and shops, and expand their affiliate marketing efforts. Key goals included generating leads, increasing newsletter sign-ups, and improving return rates to enhance customer engagement and optimize traffic during the Christmas season.
Käthe Wohlfahrt launched an engaging “Spin the Wheel” campaign to boost in-store interaction. Customers could win prizes such as €5 vouchers, a limited-edition Christmas scent, a 3D puzzle, and a snowman portrait star. This initiative targeted regulars and tourists, aiming to convert them into repeat customers. The game was promoted primarily in physical stores, where it successfully increased engagement, generated leads, and boosted newsletter signups, enhancing overall customer engagement and return rates.
The “Spin the Wheel” campaign by Käthe Wohlfahrt, which ran from July 1st, 2023, to March 31st, 2024, achieved significant engagement and lead generation. The game reached a 98% completion rate, indicating high user involvement. Of the unique visitors, 47% converted into leads, and 17% of these leads completed the double opt-in process, confirming their newsletter subscription. Users spent an average of 28 seconds engaging with the game. These results demonstrate the campaign’s effectiveness in driving user interaction and lead acquisition.
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No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
No boring sales talk. Individual consulting with proven best practices and industry-specific use cases for your unique gamified Advent campaign.
Schedule a live demo with one of our product specialists at your convenience.
We can learn about your requirements, answer questions, and review ways Brame can help your organization to achieve your goals and engage with your audience.
Please submit your information below and we will be in touch shortly to set up a live demo.